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Use good fonts to refresh your design

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Imagine an art museum. The sculptures, the paintings and the installation – everything is a story to tell, right? What if the artwork was placed randomly, without any notion of importance?

It’s easy to get lost, aren’t you?

That’s where the idea of hierarchy is introduced, setting up the order of things and helping us to see.

We’ll consider this notion that we have learned about typography and put it into practice. This is where we are now in the world of the hierarchy of fonts.

The role of fonts in Communications

Fonts. They’re not just pretty pictures. They’re unnoticed heroes of communication. They add an extra dimensionemotion and clearness to the messages we send. They’re like having an own communication style. An elegant, curly font may be a symphony of elegance and style and a striking sans-serif, all-caps font might be a beacon of strength and contemporary.

Let’s dig a little deep and discover the psychological aspects of fonts. Each font has a distinct atmosphere, or a mood. The same is true for fonts. Comic Sans for a legal document, right? or Papyrus to create the technology startup‘s logo? This is because we’ve all (consciously or in a subconscious way) shared our thoughts that these fonts are what we think of within our collective thoughts.

Essential elements of Typography

So, before we get into the world of alphabetical order of fonts, let’s first be clear on the basics. Let’s start with font and. typeface.

Typeface is the term used to describe the overall shape of the letters and the expression of art. Imagine it as an a cappella. In contrast, font is the digital format that permits the user to make use of that typeface. It’s akin to an MP3 of the song.

Also, let’s briefly look at the nature of the font. These are the terms you must be aware of:

  • Baseline The line in which the letters rest.
  • Cap-height, X-height Height of capital letters and lowercase letters.
  • Kerning Space between letters.

Did you get you? Great! Let’s get to more exciting things.

Designing the Concept of Hierarchy in Design

Hierarchy. Hierarchy is an major issue in the world of design. It’s like a visual aid that shows your eyes where to go in which order. It reveals what’s crucial, and what’s not or just additional information. If you didn’t have it, you’d get confused by the sea of information.

Then there’s the font hierarchy The equivalent of typography of your local tour guide.

An Introduction Font Hierarchy

The concept of font hierarchy, as basic terms, refers to using different types of fonts, sizes and styles that create order and visual appeal. It’s a kind of map for your text, which guides your viewers eye from one point to B, and on.

The Levels of Font Hierarchy

The three main levels of hierarchy for fonts: primarysecondary and Tertiary.

  • Primary The Primary most important thing to note, also known as the principal headline, or title. It’s the biggest and most visible headline or title.
  • Secondary Smaller yet still very significant. Quotes, subheadings, and other quotes generally are included in this group.
  • Tertiary the smallest of levels generally captions or body text.

Consider it as a family gathering. Your primary text will be your raucous Aunt Linda who captivates everyone’s attention The second text will be your sassy cousin who shares interesting stories while the third text is the family members that fill with the remainder of the discussion.

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